What is SMO and Why Does it Matter?

As an online marketer, you’re probably well aware of the importance of search engine optimisation or SEO (if not, check out our guest series here). You also may have noticed a similar acronym popping up recently – SMO, which stands for “social media optimisation.”

Social media tends to rely on users rather than search algorithms to promote content, so the idea of “optimising” your content for the social web might sound strange at first. But the fact is, you’re probably already implementing a number of SMO strategies without even realising.
Wikipedia strips the definition of SMO down to two key points: social features added to content, and promotional activities.
Social features might include things like adding an RSS feed to your blog or allowing visitors to share your content via tools like “retweet” buttons. The promotional activities your undertake as part of SMO usually take place outside your website. These include things as simple as commenting on other blogs or highlighting your content via a status update.
By now, you’ve probably realised that SMO is already a big part of your daily online activity. But how do you make the most of it?


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