In recent years, the attempt to redirect search results to particular target pages, in a fashion that is against the search engines' terms of service, is often considered unethical search engine optimization (SEO). White hat methods are generally approved by search engines and follow their guidelines. Even though white hats won't always show results in short period of time, they tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
Some of the blackhat.
SEO tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam
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